Inside Udaan’s push to digitize India’s B2B retail market – TechCrunch

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Throughout a latest go to, Microsoft chief govt Satya Nadella reiterated his firm’s dedication to India and revealed a brand new fund to assist SaaS startups within the nation.

After which Nadella and Anant Maheshwari, president of Microsoft India, mentioned the success story of B2B platform Udaan in three separate onstage public appearances.

Headquartered in Bangalore, Udaan is a business-to-business e-commerce market based by former Flipkart executives Amod Malviya, Vaibhav Gupta and Sujeet Kumar. The startup used Microsoft’s free Azure credit to scale in its early days; as in another markets, Microsoft, Amazon and Google provide free cloud credit in bulk to early, promising Indian startups in a bid to onboard them and see if their options might be related to different shoppers down the highway.

As a rule, these bets don’t work, however generally they repay. Udaan, valued at about $2.7 billion after elevating practically $900 million from traders like Lightspeed Enterprise Companions, Tencent Holdings, GGV Capital and Hillhouse Capital, has develop into one in all Microsoft India’s largest shoppers within the final three years.

Udaan was based in 2016 on the tail finish of India’s e-commerce frenzy, when scores of startups that had tried to construct business-to-consumer on-line buying platforms had been conceding defeat.

On the time, only a few gamers — like Power2SME and Moglix (industrial merchandise) and Bizongo (packaging for companies) — had been trying on the business-to-business market in India.

Udaan is valued at about $2.7B after elevating practically $900M from traders like Lightspeed Enterprise Companions, Tencent Holdings, GGV Capital and Hillhouse Capital and has develop into one in all Microsoft India’s largest shoppers.

However regardless of venturing right into a highway much less traveled, Udaan had bold goals. The startup was constructing its personal logistics community, a herculean process that even Flipkart and Amazon prevented to a sure measure for years, but it was reaching an viewers that had by no means offered on-line.

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